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MetaBank® Study Reveals Digital Banks Should Focus on Growing Share of Banking
February 2, 2021 GMT
SIOUX FALLS, S.D., Feb. 2, 2021 /PRNewswire/ Today’s consumer is very loyal to their bank, and holds onto their account for an average of 14 yearsi. At the same time, more than 40 million U.S. consumers have gone digital with their banking and a large percentage now have multiple accounts, presenting an opportunity for neobanks and digital banks to grow, simply by focusing their acquisition efforts on increasing share of banking (versus switchers).