Jessica Willi, Director of the Block Island Tourism Council, gets asked one question – a lot, she said at the Council’s Annual Meeting on Wednesday, October 5. “Why are you even advertising?” The question comes at a time when many on Block Island.
It’s been talked about more than once this summer – if you allow one or two businesses to dominate the sound waves, they end up defining the brand. The message has been repeated at one meeting after another, and this week it was at the Block Island.
At the Block Island Tourism Council meeting last month, members were a bit flabbergasted that no-one showed up to represent the Block Island Visitor Center request for funding for the second month in a row. The Visitor Center was spun off from the.
With last year’s boom in tourism, the Block Island Tourism Council has been able to be generous this year in meeting requests for funding from various groups on the island. Expecting declines in tourism at the onset of the Covid pandemic, the.
It’s difficult to tell how a marketing campaign is going. Or is it? Block Island Tourism Council Director Jessica Willi has been experimenting with a service that tracks the council’s internet ads and then can determine if the person has.