were in business, we worked summer and winter. just straight through the year. we had four guys in the shop. we had two sales people, and then we had a winter where we went four months without a phone call. the company was known for their high-end custom designed play grounds. but by 2009, the recession had eroded two-thirds of their business. forcing them to let all of their employees go. after two difficult years of scraping by, evelyn wrote to us, here at your business, asking for help. i wondered how you get business when you don t have repeat customers. when you re selling something that is a once in a lifetime purchase. how do you continue to find new customers? to answer those questions, and help get their business back in full swing we assembled a rescue team, led by mike mccalvin to surprise the owners with a small business makeover. i am the author of the