ViacomCBS to Launch Nick Plus in Japan Following Rakuten Deal
Patrick Frater, provided by
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ViacomCBS International has partnered with the Rakuten Group to launch the Nick Plus streaming service on RakutenTV in Japan. The deal is explained as an example of the U.S. media giant’s flexibility and willingness to engage in partnerships that are tailored to different market needs.
The kids’ streaming service will be available on Rakuten’s video-on-demand platform from April 28. The agreement covers consumer access via mobile, set-top-box/dongle, web and smart TV devices. The partnership also includes the creation of a dedicated Nickelodeon zone on Rakuten Ichiba, Japan’s leading e-commerce platform.