hyperlocal, that you can target people at events like this, you can target people on the street where you live. in fact, the michael also writes about the obama campaign app which you can download, and if you want to become if you want to knock door to door, you know, part of the app tells you who s a democrat on your street, who s a republican, where they live. i mean, it really is taking local politics to a new microlevel that was hard to imagine even just a couple of years ago. now, the obama campaign was way out ahead of the republicans four years ago in their use of social media and of the technology. have the republicans caught up? you know, i don t know. you gave the example, the cross roads example which is kind of an amazing example in the story. so i m guessing that parts of the republican campaign, either the romney campaign, itself, or the folks that are supporting him, have kind of technology that the obama people have. what the obama people have done is that they