a compromise for them in terms of what they re going to do but you as a company compromising to them as to how you re going to use their time as wisely as possible. and find a way to compensate them. use equity, give them some percentage of the company that will vest over time or increase over time, you make sure everybody has their incentives aligned. we now have the top two tips you need to know to help your small business grow. let s introduce our panel and get their advice. serial entrepreneur angel investor howard love founded more than 15 companies and invested in more than 50 early stage startups. he s also author of the book the startup curve. and carolyn rods of circular board. so good to see you both. thanks for having us. howard, let s start with you,