and we thought that if they had the startup club, they could read and learn about financial literacy, learn a little bit about business and be comfortable when they go out and do these on their own. our characters, who start a business called cj chainz do it all, from figuring out the finances, working the marketing and dealing with the competition. at the end of the book, kids should have learned how to start a basic business. how to consider what is their cost going to be, what is their profit and revenue going to be? how do i get a partner? how do i market? how do i make a sign? if your business owner is ready to start their first ve ventu venture, go to the store together and help them pay in cash. they ll understand the cost of their supplies in a way they won t if you do the shopping for them. do the math. a quick profit and loss statement is simple math that even your little ones can understand. here s your $3. thank you. explain their sign is their marketing.
but how many of them can tell you the difference between revenue and profit? who knows what profit is? profit is it s like the thing you get, money. or have really thought through the pricing strategy. how much will you tell your bracelets for? $20. $20? those are very pricey. as an entrepreneur, a journalist who covers entrepreneurism and the mom of three, i realized this was a teaching moment too many parents are missing. so my sister, melanie staggs and i, wrote the startup club. an early reader book to spark your child s inner entrepreneur. we wanted to create fun characters your kids could relate to to inspire them to start their own lemonade stand. how much is it? $1. $1? studies show the earlier you can teach financial literacy to kids, the better. i think kids are natural entrepreneurs.