the music, the moment, you own it, you better never let it go it s not quite purple rain, but it was pretty damn good. this opportunity comes once in a lifetime you better lose yourself in the 2000s, rappers weren t content to be musicians. they had to be actors and producers and labor bosses themselves. so in the video for in the club the producers, dr. dre and eminem, have set up a laboratory. we see 50 cent doing his exercise routine and then it pans into this nightclub environment where he s chatting with models and drinking expensive champagne. so what they re really doing is perfecting the science of the club banger. you can find me in the club bottle full of bub mama i got what you need if you have kids now, you know, it s probably rap they re using to drive you up the wall. and the big star in rap now is 50 cent, or fitty cent. however you want to say it.