so at the time, and it s somewhat sexist to say, it was aimed at housewives watching soap operas. kennedy what is the most important issue confronting the american people in this election campaign? nixon was selling security, stability, you know what you get with me, you know what you had with eisenhower, let s stick with what works. i m going to wear this in the st. patrick s day parade in boston. the press loved kennedy and kennedy loved the press. they thought he was charming. they thought he was fun. they went on sing-alongs on the campaign plane. nixon was exactly the opposite. they thought he was awkward, weird, uncomfortable. the press liked jack, and they did not like dick. nixon s staff had urged him