January 23, 2021
By the time his play “RUR” (which stands for “Rossum’s Universal Robots”) premiered in Prague in 1921, Karel Čapek was a well-known Czech intellectual. Like many of his peers, he was appalled by the carnage wrought by the mechanical and chemical weapons that marked World War I as a departure from previous combat. He was also deeply skeptical of the utopian notions of science and technology. “The product of the human brain has escaped the control of human hands,” Čapek told the London Saturday Review following the play’s premiere. “This is the comedy of science.”
In that same interview, Čapek reflected on the origin of one of the play’s characters:
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Customers online at Target for Black Friday
January 23, 2021
The notion of human beings as consumers first took shape before World War I, but became commonplace in America in the 1920s. Consumption is now frequently seen as our principal role in the world.
People, of course, have always “consumed” the necessities of life food, shelter, clothing and have always had to work to get them or have others work for them, but there was little economic motive for increased consumption among the mass of people before the 20th century.
Quite the reverse: Frugality and thrift were more appropriate to situations where survival rations were not guaranteed. Attempts to promote new fashions, harness the “propulsive power of envy,” and boost sales multiplied in Britain in the late 18th century. Here began the “slow unleashing of the acquisitive instincts,” write historians Neil McKendrick, John Brewer, and JH Plumb in their influential book on the comm