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May 7, 2021 NEW YORK Companies that “doubled down” on their investment in mostly data-heavy technology during the COVID-19 pandemic have seen their revenue grow five times faster than businesses lagging behind in innovation, according to a recent report. The report, “Make the Leap, Take the Lead,” by the global consulting firm Accenture defines “leader” companies as those “stepping up” their adoption of tech, including the cloud, artificial intelligence (AI) and the Internet of Things (IoT). The firm released the report last week. Companies that “just recently” invested in newer technologies for the first time are defined as “laggards” in the report. Their spending on tech was largely to maintain business operations during the pandemic, according to Accenture.

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