amazon has been huge for our business. jeff hayden is chief financial officer for nut pods and he s also madeline s husband. after a long career in investment banking, he s well suited to monitoring the company s bottom line. a lot of our kick starter backers loved the product, went on amazon and wrote great reviews. that sort of launched us a little bit on amazon. so we did $10,000 in amazon sales our first month. the company s success on amazon has not gone unnoticed. how did you figure out amazon? that s probably the first question we are asked. we wanted to know too. what are the key elements for doing well on amazon? start with a great product. you just can t fake that. number two is make sure that you set up your listings correctly. i think three is get the word out however you can to get people to review and find you on amazon. sounds simple, but of course it isn t simple at all. it s not enough to just create a product, list it on
net pods. in fact, we call ned pods the naturally nutty nondairy creamer. she put it on kick starter and asked people to donate money but only if she thought it was something people would buy. what a specifically said is if you actually think that you would use net pods, then by all means i d love to have your support. in just one she raised $32,000 from 500 people and that she says was her answer. it really told me that people wanted to have this. with their production in place along with information about future customers, thanks to kick starter, madelyn was ready to launch and the place she went was amazon. for us to be able to go on amazon, have pretty much nationwide distribution overnight, it really allowed me to have a direct way to consumerers so they could learn
it isn t simple at all. it s not enough to just create a product, list it on amazon and wait for the sales to come in. he s a former amazon manager and he s now an independent consultant at 180 commerce helping brands launch sales on various internet sites including am done. they had a kick starter campaign that was fully backed so they created some following there. they created some offamazon presence, instagram, social media, so people knew about their product before they started selling. he says much of net pod s success comes from the social media awareness and following they built before they listed on amazon and that is usually one of the key indicators in terms of how a brand is going to be successful is how they get up there and what they bring with them when their products go live. once they went live, peter says the details page was key. when you re looking at the detail page here, you can see first of all their imagines, they blow up automatically.
they got a lifestyle imagine of a person holding a cup of coffee with a creamer in it. also important are the user reviews. consumer often start their research by reading them. they want to know is this a good product or a bad product, what are people saying about it, what are things they need to know. even if they don t buy on amazon, they go there because they want their peer review. 62% of all shopping searches start on amazon. amazon doesn t permit sellers to ask their customers to write reviews, that madelyn s interactions with customers on other social media has helped generate community enthusiasm, which then stimulates reviews. when brands do that, the customers are going to be more inclined to want to speak out about them, write a review, share their great experiences. so far, it s working. thanks to their rapid growth on amazon, madelyn s developing new products and has begun stocking
about who we were, what we were trying to do and what our products were. oh, boy. amazon has been huge for our business. jeff hayden is chief financial officer for net pods and he s also madelyn s husband. after a long career in investment banking, he s well suited to monitoring the company s bottom line. a lot of our kick starter backers loved the product and went on amazon and wrote great reviews. that launched us on amazon. we did $10,000 in amazon sales our first month. the company s success on amazon has not gone unnotice. how did you figure out amazon in. that s probably the first question we are asked. we wanted to know too. what are the key elements for doing well on amazon. start with a great product. you just can t fake that. number two is make sure that you set up your listings correctly and i think three is get the word out however you can to get people to review and find you on amazon. sounds simple, but, of course