Popeyes new fish sandwich is a muted sequel to the chicken sandwich blockbuster of 2019
Emily Heil, The Washington Post
Feb. 12, 2021
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2of3Popeyes new Cajun Flounder Sandwich.Washington Post photo by Emily HeilShow MoreShow Less
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Formulas often work. See: blockbuster superhero movies, the latest Taylor Swift bop or an Alex Cross novel (spoiler: the bad guy gets it in the end).
That s what Popeyes is counting on with its latest menu item, a fried flounder sandwich with a touch of Cajun seasoning.
The chicken chain is clearly keen to re-create the market-altering, viral sensation that was the spicy chicken sandwich it debuted in 2019 as a clapback to Chick-fil-A s soaring popularity. The much-Instagrammed bird famously sold out, eventually was restocked, and put pressure on fast-food rivals to take up arms (er, wings) in what came to be known as the Great Chicken Sandwich Wars.