so moving on here, edward, let me start with you. there s so much competition now in cable news, including planned or already on the air networks from china, russia, univision with abc, fox just started a sports network. is there room for another news network? i think it s a great time to launch. just this week vice, which used to be a canadian music magazine was valued somewhere close to the valuation of the new york times courts the business sites, its u.s. traffic this week passed that of the economists in the u.s. at time where i work we just launched an interactive film unit. there s so much ferment and excitement and so to see it s all in the execution. they say that there s a 55 million strong untapped audience. do you think all those people really want more news? the cable news universe is still pretty small compared to the general television.