it. guest: he got coverage last night on video and coverage today, the real accomplish and blood speech introduced by his wife in iowa and off he goes. there is something pearl about doing it this way. gingrich, he has 1.1 million people on the e-mail list and 1.3 million who follow him on twitter and 134,000 face book fans and he did it by sending out a message. you want to get all the social media contact with the people who are for you hoping that will energize them to take action on your behalf and tune in when you give a speech. going rich did not do what harm contain did and pawlenty did, make a big formal speech with a big backdrop of people. neil: the big peach speech is important? as herman cain and ron paul.