Founder and CEO of Mooala, Jeff Richards, remembers the moment he went dairy-free. It all started when he was obsessed with Cross Fit and used it to counterbalance the stress of his high-finance job, which he now looks back on as not being so much fun, compared to his current post. He ditched dairy, he says, to reduce all the inflammation in his body, and allow his muscles to recover and repair more quickly between crushing Cross Fit sessions.
Then one day he hurt his back, as he says most people who over-train with Cross Fit end up doing, and when he tried to go back to drinking milk, his body rejected it. It turned out he had become lactose intolerant–or he may have always been somewhat intolerant to lactose–but suddenly he needed to find an alternative milk option that tasted great and was healthy. Fast forward to when he launched Mooala, the company perhaps best known for making banana milk, but is actually the largest seller of organic almond milk, and now has just launch
Founder and CEO of Mooala, Jeff Richards, remembers the moment he went dairy-free. It all started when he was obsessed with Cross Fit and used it to counterbalance the stress of his high-finance job, which he now looks back on as not being so much fun, compared to his current post. He ditched dairy, he says, to reduce all the inflammation in his body, and allow his muscles to recover and repair more quickly between crushing Cross Fit sessions.
Then one day he hurt his back, as he says most people who over-train with Cross Fit end up doing, and when he tried to go back to drinking milk, his body rejected it. It turned out he had become lactose intolerant–or he may have always been somewhat intolerant to lactose–but suddenly he needed to find an alternative milk option that tasted great and was healthy. Fast forward to when he launched Mooala, the company perhaps best known for making banana milk, but is actually the largest seller of organic almond milk, and now has just launch