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Two or three times each day, stars from the world of cinema and beyond strut their stuff at the entrance to the Palais des Festivals, in a parade that attracts huge investment from major fashion and jewelry firms
The offering is inspired by the couturier’s North African roots and his trip to the continent with the late photographer Peter Beard.
The house of Alaia was founded by the late Tunisian couturier Azzedine Alaia who died from a heart attack aged 82 in Nov 2017.
Following his unexpected passing, Mr. Alaïa’s partners pledged to keep his brand alive and functioning. According to Carla Sozzani, one of Alaia’s closest collaborators, “there are enough products, samples and ideas in the archives to create new seasonal collections for generations.”
Instead of referring to the designs as “collections,” the house now calls each new offering “Les Editions,” as they are renditions of the designer’s most iconic designs.