slogan, not really and not really is thawr slogan. that s the message of their ad campaign that addresses obesity. it highlights efforts to cut calories from their beverages. it is running on cable newschannels like this one. cnn and spike tv, let s all drink it in together. we will continue to work with scientists and nutritionists on innovative things like zero calorie all natural sweeteners. beating obesity will take action by awful us based on one by all of us based on one fact. all calories count no matter where they come from including coca-cola. if you eat and drink more calories than you burn off, you will gain weight. of course, critics are reacting critically saying that if coke were serious about fighting obesity they would stop fighting soda taxes. said one nonfanned of the brand, and i quote, it looks like a page of control 101.