Senthil Kumar Sivasamy mobilizes 18,000+ Coimbatore-based BJP supporters through WhatsApp groups to back Annamalai. Despite doubts on voter conversion, the BJP intensifies pro-BJP campaigns in Tamil Nadu with volunteers grassroots efforts.
As per the Census in 2011, Hindus are a majority in the state constituting 87.58% of Tamil Nadu s 7.21 crore. The Muslim population comprise 5.86% of the total population while the Christians make up 6.12%.
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Sunday's mega event in Madurai is also interpreted as sending a message to BJP that AIADMK is still the main Opposition party in Tamil Nadu, ahead of the Lok Sabha polls.