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Leading Thai underwear brand Sabina and VMLY&R fight breast cancer by bringing world s first Breast Cancer Simulator Pad to market – Campaign Brief Asia

VMLY&R and leading Thai underwear brand, Sabina, are fighting breast cancer with the creation of a revolutionary Breast Cancer Simulator Pad, which turns any bra into a breast cancer detecting simulator. Breast cancer is the most common female cancer and the leading cause of cancer mortality amo

Compassion is key

The most common cancer in Thai women, breast cancer is seeing a rising number of new cases while the average age of those diagnosed with the malignancy tends to be younger. According to figures from the National Cancer Institute, about 49 women in Thailand are diagnosed with breast cancer every day, while 13 lose their lives.

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