i say put it everywhere. it is no longer just me talking to somebody out there. it is getting people to talk about you and to get them doing that. that s essential. it is a whole integrated approach. the problem is, your small business, the wearer of many hats, it is now a new hat you have to wear. it is like you are gone and there is something else that you have to do while like ramon says, you still need to make your product. you still need to perform your service. now, here is a new thing that you have to create. you have to come up with really easy ways to get it done or you are just going to be overwhelmed and your business, itself, is going to suffer. it was interesting what they are saying about analytics. don t do anything without measuring. that is the beauty of the web, you can pretty much measure everything. brian, we are small businesses. you have to figure out what analytics company to work with and what it is you want to analyze and how much it is going to cost. wha