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One of the most significant operational hurdles you’ll come across isn’t attracting customers but cementing loyalty to ensure they keep coming back. Acquiring a new customer can cost more than retaining an old one, so there’s value in getting people to stay with your business for the long term. Customer loyalty is the lifeblood of any successful company as it provides repeat business over an extended period. And it’s important to go about it the right way; otherwise, you’ll feel stale and stuck. Here are a few strategic actions to help you foster customer loyalty and promote brand advocacy.

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