but get used to it because live stream shopping is vital to the social media giant s strategies. but it s been souped up for a new generation with influences, interactivity and fast payments. this model is already massively successful in china and even kim kardashian has had a go. thank ou for kardashian has had a go. thank you for tuning kardashian has had a go. thank you for tuning in. kardashian has had a go. thank you for tuning in. so you for tuning in. so unsurprisingly, - you fortuning in. so unsurprisingly, the us tech giants are waking up to its potential. giants are waking up to its potential- giants are waking up to its potential. one of the most powerful potential. one of the most powerful aspects - potential. one of the most powerful aspects of - potential. one of the most powerful aspects of social| powerful aspects of social media is that it s a passive experience. you don t really have a specific goal when you go to instagram. your goal really is to be entertai