Vietnamese businesses should re-evaluate their culture in a systematic way, turning it into soft power and a solid support to overcome difficulties, said Le Quang Vu, CEO of Blue C, a consultant agency in corporate culture, employee experience and internal communication.
Vietnamese businesses are facing unprecedented difficulties, and many are being forced to tighten spending to survive. The government needs to reduce costs for businesses such as waiving and reducing interest rates, fees, and taxes to help them stay afloat, said Nguyen Dinh Cung, former director of the Central Institute for Economic Management (CIEM).