In early November 2022, a Thai appeals court overruled the Trademark Registrar's decision and the Board of Trademarks' ruling by upholding the registrability of an oil company's.
Waralee Sripawadkul of Tilleke & Gibbins says that the overturning of a decision on a trademark application by ExxonMobil could have a substantial impact in the area of non-traditional marks
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Trademarks that consist of a combination of a generic word and a
top-level domain name, such as .com, are usually
regarded as not registrable by trademark registrars. However,
recent cases in the United States and in Thailand have proved that
this premise is not always valid. In some instances, the
combination of a generic word and a domain name only make the mark
descriptive, but such a mark may still be registrable if the
applicant can prove that it has achieved secondary meaning in that