TextHabi Diallo
The founder of KNC Beauty talks to us about her journey into beauty and the return of KNC School of Beauty – an online school to support BIPOC with small businesses – to celebrate Black History Month
If you use the internet at all, then it’s highly likely in the last few years you’ve seen Kristen Noel Crawley’s famous millennial pink lip masks already. Unsurprisingly a beauty influencer fave, the collagen-infused mask was the first product to launch Crawley’s brand KNC Beauty.
Having grown up in the midwest of America, it was not until she started travelling in her early 20s that her love for skincare and beauty was ignited. “I went to Japan. And that was the first time I’ve ever seen a skincare routine – it was double cleansing and double moisturising. I started doing that and my skin changed so much,” Crawley told us. It was that trip in particular that pushed her to launch what has now become her burgeoning beauty empire.