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Why Christophe Lemaire s Approach Is the Most Elegant Algorithm for Now

The designer Christophe Lemaire’s edited approach is the most elegant algorithm for the times. In 2016 he launched Uniqlo U – a collection of pieces embodying the Japanese retailer’s LifeWear philosophy of high-quality clothing that is universal in design and comfort. Made for everyone, everywhere. Yet it is now, as its tenth collection for Spring/Summer 2021 is released, that the endeavour to offer a simplified, modish wardrobe makes acute sense. Lemaire says, “like everyone, we’ve had to change our way of working, forcing us to be more attentive to the objects around us and our clothes. We approach them with a vague sense of urgency, getting straight to the point and doing away with unnecessary things. And also to be a little bit more careful. To do things slowly. To take more time. To think.”

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