Austin 360
When I walk into any store, I could spend all afternoon looking at the packages and new products. It s even better when I get to try new products at a booth that some business owner has set up in the store.
Until recently, because of the pandemic, in-store tastings have been off the table, but some stores are adding them back slowly and with COVID-19 precautions.
It s amazing to see just how many new food companies have launched during the pandemic, even without the ability to offer samples to bring in new customers. This is a sign that grocery buyers are snatching up new products to sell because people like buying from companies they feel like they have a connection with.
Austin 360
On a Monday morning in early March, Earl Beechum was washing small jars in a church kitchen in Leander.
He’s the head dishwasher for Texas Sweet Heat Jam Company, which Nolan Stilwell started 10 years ago in Katy with his parents, Christine and Randy.
Christine Stilwell is in the other room with Nolan and his co-workers, Grady McGaha and Walker Raney, who are each at their stations. Nolan is in charge of cutting up the green peppers. Raney cuts up the red peppers that give both spice and bright color to the jams and jellies. McGaha is peeling Granny Smith apples with a spiral peeler.
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