Expedition Baikal
This interactive lookbook by Build in Amsterdam follows a documentary of athlete Dani Arnold’s expedition through a Siberian winter in Mammut’s Eiger Extreme apparel.
Responses by Fenna de Wilde, developer; and Julian Mollema, lead designer, Build in Amsterdam.
Background: “The Expedition Baikal shoppable expedition is created for anyone interested in outdoor activities,” says Julian Mollema. “It highlights Eiger Extreme, the collection by Mammut Sports Group for extreme mountain sports. On the platform, the visitor follows Mammut Pro Team athlete Dani Arnold on an extreme expedition to the heart of Siberia, braving roaring winds, snow and ice. The platform showcases the use of Gore-Tex Pro and goes into detail about the creation of the Eiger Extreme collection.”