Sensient and Mintel collaborated on a survey about at-home hair dyeing and what it means to consumers. Results indicated more consumers are opting for cleaner products, reading ingredient labels, have no particular brand loyalty and are even opting out of salons for dyeing services.
Novachem’s 5 Hair Actives Promote Growth, Protection, Color Retention and More May 25, 2021 Contact Author Michele Behrens
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Extracell Plex, Capilmax, Peptizinc, Maxiliss and Phytoscreen Patagonia impart a variety of hair care benefits such as hair growth, color and UV protection, and more.
Sponsored
Maxiliss
Stevia Rebaudiana Leaf/Stem Extract (and) Papyrus Stem Extract (and) Hydrolyzed Rice Protein (
Oryza Sativa)) is an adaptogenic natural active ingredient designed to work on the hair structure. It is suggested for improving well-being, recovering the hair fiber and providing vitality.
Thanks to the company s enzymatic extraction technology, Novachem reports it can obtain a concentrate of the phytoactive substances provided by each plant to work synergistically to hydrate the hair fiber, reduce frizz and obtain a long-lasting effect through post-straightening treatments.