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The limited edition line by the Irish designer, who is beloved by the Duchess of Cambridge, 39, launched at 8am this morning. But frustrated shoppers said they struggled to access the H&M website.
The hyper-pretty collection launches tomorrow. Here are the best pieces to shop
10 March 2021 • 5:49pm
Sisters Adwoa Aboah and Kesewa Aboah wear Simone Rocha x H&M
Credit: Amy Gwatkin
Tomorrow, March 11, is the day that we’ll finally be able to get our hands on H&M’s collaboration with Simone Rocha.
The Irish designer has become a star of London Fashion Week in the decade since she founded her label, shaping a look which is at once tough and pretty. Her decadently delicate dresses, treasure-chest jewellery and frilled blouses are the stuff of fashion insider fantasy but the H&M project will see Rocha, who had been on the Swedish retailer’s collaboration wish list for some time, make forays into menswear and childrenswear for the first time.
Meghan, Duchess of Sussex accompanied by Prince Harry, Duke of Sussex attends the Mountbatten Festival of Music at Royal Albert Hall on March 07, 2020 in London, England. (Photo by Karwai Tang/WireImage)
Continuing a long tradition of acclaimed designer collaborations, H&M announced a new collaboration with fashion designer Simone Rocha earlier this year.
The London-based designer is internationally renowned for her intricate and beautifully crafted collections, always with a nod to her own heritage: Ireland and Hong Kong.
The collection launches 11 March 2021 and will be available to shop at the V&A Waterfront and Sandton City H&M stores.
From Balmain to Margiela, Kenzo, Comme des Garcons, Erdem to Giambattista Valli, H&M has been democratising luxury fashion through its annual designer collaborations for years.