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Twice before the pandemic hit Australia, designer Rebecca Vallance made fortuitous business decisions. The first was to expand her 10-year-old business to offer leisure wear, and the second was to launch a bridal range.
As weddings in some states return to our social calendars in greater numbers, Vallance has tapped in to a changing attitude when it comes to gowns â and itâs paying off. Eight weeks in, and some gowns, which mostly cost between $1300 and $2000, are on their third run, and the next collection will have about 30 looks.
Macgraw is one label that is catering more to the bridal market.