what is elon musk up to at twitter? i can t explain. doesn t make a lot of sense. feeled like intrigued with twitter, got himself in a contract so irreservable when he got inside twitter found out business wasn t as good as he thought, couldn t back out of it had to close the deal but his behavior since then inexplicable. look at the impact it s had. first chart, tesla sort of versus twitter and musk polarizing brand here. yeah. interesting, because tesla for a long time was kind of apolitical brand. people bought them because they liked the car, loved the cars. what s happened this year is a spread between the republican view of tesla and the democratic view of tesla. first few months of the year pretty much the same. net favorability rating of about 25 to 30% from both republicans and democrats, and now you see the sort of jaws opening and now republican net favorability to tesla of 26% but only 10% net