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Following last year’s dip, customer satisfaction with automobiles improves 3% to a score of 79 (out of 100), according to the American Customer Satisfaction Index (ACSI®) Automobile Study 2022-23. Luxury vehicles continue to outpace their mass-market counterparts, but the gap is shrinking, as the latter increases 3% to a score of 79, while the former climbs just 1% to a score of 81.

United statesForrest morgesonProfessor of marketing at michigan state universityMarks of american customer satisfaction indexAutomobile studyTakes pole position among automobilesWhile luxury leaders lexusTesla areHot pursuitAmerican customer satisfaction indexAssociate professorMichigan state universityResearch emeritusRegistered marks