Ornico launched the second edition of the annual the SA PR Measurement Landscape Report on 24 November 2023 during a webinar featuring local and global public relations and communication experts.
Black Friday might have its origins in the United States, but it has become a massive calendar event in South Africa, showing no signs of slowing down in 2022.
AMEC’s Chairman Aseem Sood, takes us through the measurement and evaluation of communication journey – in this year's PR Measurement webinar hosted by Ornico.