Maybe you could boil the tourism industry down into two segments: where you’re going and how you get there the journey and the destination. Between the two of them you have the “why question,” as in, “Why bother leaving your house?”
For Louisiana and Acadiana particular, the allure to travelers is an exotic land within reach. The region is unique. And if you land in the right spot a coffee shop with a French table perhaps you can be transported without going too far.
It isn’t as organic as it seems. It’s taken years to claw back this area’s French language from the brink of oblivion, and that work is far from done. If it disappears, that’s one less reason for folks to travel here.