Schwarz's Deli knows it has been on everyone's map when they think of smoked meat in Montreal, basically forever or almost 100 years, anyway. It also knows that when it turns 100, that party better be big. The restaurant’s centenary may be five years from now, but plans have already started taking shape, including red-carpet festivities, free food and a huge media circus (especially if stakeholders like Céline Dion show up).