and if you have a cell phone on you, you want to know if something important just happened. you re not going to want to read 40 inches on it but you want to know that it happened and we have to deliver you those things on each platform. we have to be on good on each. it used to be there were a couple of reporters, johnny apple at the new york times, where they would say, this guy matters, take a look at this guy. are there any more gatekeepers? people want that. in today s journalism, people like that. you know why people watch this show? they want to know what i think. that s right. our reporters have to give them more running room. we re bringing on more pronounced voices. michael wolff has an opinion or two and we re bringing on others and giving some of our existing reporters, like susan page who is terrific fek more running room to be out there to tell the