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More creativity from no-code adoption
With no code and AI, marketers can take the critical step from “What if?” to “What about this?” That was the key takeaway from the MarTech keynote delivered by Scott Brinker, editor of chiefmartec.com and VP Platform Ecosystem at HubSpot. The context is the digital workspace, which will surely outlast pandemic restrictions. This workspace is characterized by, for example, flatter and faster organizational structures, distributed (remote) teams, rapid decision making, and of course more technology. In Brinker’s view, the workspace especially for marketers will be enabled by no code tools, powered in turn by rapidly developing AI.
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Lauren Donovan on March 15, 2021 at 10:15 am
More a cookieless world? Wondering if you’ve
outgrown your current martech stack?
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Join thousands of senior marketers online tomorrow,
Tuesday, March 16 and Wednesday, March 17, for an
The changing customer: A candid keynote conversation, with Craig Rosenberg, Distinguished Vice President & Analyst, Gartner, Teresa Barreira, CMO, Publicis Sapient, Martin Ekechukwu, CEO & Co-Founder, WHTWRKS, and Kim Davis, Editorial Director, MarTech Today, Third Door Media
MarTech: Chasing the changing customer
Marketers and customers are locked in a continuum of ongoing change
Chris Wood on March 16, 2021 at 11:56 am
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On January 1, 2021, MarTech Editorial Director Kim Davis explained, kicking off the MarTech conference today, “everything wasn’t suddenly new again. It wasn’t a sudden reset. We’re living and working in a continuum of change change which was already happening in 2018 and 2019, but took off like a rocket in 2020.”
Now a year into the pandemic, with recovery and vaccinations on their way, marketers and agencies have upped their game in order to adapt and survive. Brands are more digital and empathetic, and they aren’t giving up ground in these areas. That’s because the changes we all went through were a long time coming, dating back before the first COVID-19 cases.
get up-to-speed on your evolving customer,
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About The Author Lauren Donovan has worked in online marketing since 2006, specializing in content generation, organic social media, community management, real-time journalism, and holistic social befriending. She currently serves as the Content Marketing Manager at Third Door Media, parent company to Search Engine Land, Marketing Land, MarTech Today, SMX, and The MarTech Conference.
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