No one s AMPing up the love Share
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Google s Accelerated Mobile Pages technology, known as AMP among web publishers, took a beating this week as an antitrust lawsuit filed by the Attorney General of Texas charged that the ad biz used AMP to hinder competition.
And on Friday, Terence Eden, a member of the AMP Advisory Committee, which was formed two years ago in response to criticism that the AMP project ignored publisher concerns, announced his resignation, citing the project s failure to make the web better.
AMP was created by Google in 2015, ostensibly as a way to make mobile web pages load faster but also as a defense against content formats like Apple News Format and Facebook Instant Articles. It requires web developers to code their web pages in a particular way using a subset of HTML and JavaScript to ensure the pages can be loaded efficiently.
Industry voice: The mandate for the use of the identifiers will increase their use and open the door for new initiatives, writes Nick Chapallaz, managing director of GeoPlace
A mandate can be about opportunities as much as obligations, as the public sector can find in the use of Unique Property Reference Numbers (UPRNs) and Unique Street Reference Numbers (USRNs) as its core addressing identifiers.
It will require an effort by any organisations that are not already using them, but there is a wide body of evidence that they provide a great asset for public authorities for making greater use of their location data to obtain insights and developing better targeted services. And this can apply beyond the public sector as other bodies come to understand the potential.