Padre Azul is now available in new sizes. With Benchmark Beverage Company a strong partner was found to continue the growth story. Complimenting the existing portfolio (Silver, Reposado and Anejo) is the new 375 ml bottle. In the second quarter of 2022 a new bottle size for Clubs and parties with 750ml will be launched. Hans-Peter Eder: “Every single bottle of Padre Azul tequila represents the Mexican culture and the Mexican way of life. With our Tequila, we want to remind people of what is most important in life: having a good time with family and friends.“ The new 375ml
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A uniquely Australian spirit will enter the market in just a few months showcasing the flavours and innovation of the Whitsundays in the first of several steps of a major project.
Top Shelf International has revealed its new agave spirit will be market-ready in September, marking the major milestone for the Eden Lassie farm south of Bowen.
It will deliver a uniquely Whitsunday product to the Australian market which has proven to be among the largest consumers of tequila behind only the US and Mexico.
And all projections show that trend continuing, a factor Melbourne-based distiller Top Shelf International is keen to tap into, adding to its Ned Whisky and Grainshaker vodka product range.
Sarah Connell Sanders: Choosing the right Tequila on Cinco De Mayo (or whenever)
Sarah Connell Sanders
Correspondent
One of the benefits of maintaining this dishy little column is that sometimes people send me things in the mail. On Thanksgiving, I received a child’s recipe book and a set of miniature whisks and mixing spoons. At Christmas, I got two loaves of cinnamon brioche. And for Cinco de Mayo, a bottle of Tequila and a four pack of Tequila seltzers appeared on my front stoop.
Before penning a piece about freebies, I always ask myself a few things. Am I being transparent? Am I conveying my honest and independent opinion about a product? If the answer is yes to all of the above, then I don’t see any harm in tearing into some samples.