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Now that 2021 has arrived and with Covid-19 still not making an exit, will a slew of beauty trends be the way forward?
According to Mr Michael Nolte, creative director of Beautystreams, a forecasting and reference platform for the global beauty industry, the coronavirus will continue to have a large impact on the industry.
He said: In 2020, the industry showed it is indispensable and essential for many reasons, from transforming their businesses to produce essential supplies such as sanitisers. to showcasing how beauty products can lead to physical and psychological well-being.
Niche trends such as sustainability, holisticity and localism, which existed in 2019, have now been accelerated by the pandemic and will become mainstream this year.