More supply chain solution hubs to open across India German company Lenzing produces pulp and fibres and partners with spinning mills, weaving mills, knitting mills, dye works, clothing manufacturers, fashion brands and retailers. Its fibres are used in apparel, including denims and lingerie, home textiles, nonwovens and industrial applications. It also sells biorefinery products and co-products.
Avinash Mane, the group s commercial head for South Asia, spoke to
Fibre2Fashion about adoption of its Tencel fibres and its partnerships in the subcontinent. Lenzing introduced Tencel as the official textile brand for all apparel and home applications two years back. How has the progress been from there? Has the consumer focused Tencel been able to achieve its goal, more so in India?
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