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If an Amazon review makes you laugh, are you more likely to buy?

Ever found yourself laughing at your computer or phone screen while reading a review for a rudimentary product on Amazon?

Susan mudambiSunil wattalUniversity of virginiaUniversity of new hampshireTemple fox school of businessWhere is babyFox schoolNew hampshireConsumer behaviorAmazon mechanical turk

If an Amazon review makes you laugh, are you more likely to buy?

While a genuine negative review might dissuade you from buying a product, a pseudo negative review could prompt you to purchase for the laughs.

United statesSusan mudambiSunil wattalUniversity of new hampshireUniversity of virginiaPhiladelphia inquirerTemple fox school of businessTribune content agencyErin mccarthyWhere is babyFox schoolNew hampshireConsumer behaviorAmazon mechanical turk

If an Amazon review makes you laugh, are you more likely to buy?

While a genuine negative review might dissuade you from buying a product, a pseudo negative review could prompt you to purchase for the laughs.

United statesSusan mudambiSunil wattalTribune content agencyUniversity of virginiaTemple fox school of businessPhiladelphia inquirerUniversity of new hampshireErin mccarthyWhere is babyFox schoolNew hampshireConsumer behaviorAmazon mechanical turk

If an Amazon review makes you laugh, are you more likely to buy?

While a genuine negative review might dissuade you from buying a product, a pseudo negative review could prompt you to purchase for the laughs.

United statesSunil wattalSusan mudambiUniversity of new hampshireTribune content agencyUniversity of virginiaTemple fox school of businessPhiladelphia inquirerErin mccarthyWhere is babyFox schoolNew hampshireConsumer behaviorAmazon mechanical turk

If an Amazon review makes you laugh, are you more likely to buy?

While a genuine negative review might dissuade you from buying a product, a pseudo negative review could prompt you to purchase for the laughs.

United statesSunil wattalSusan mudambiUniversity of virginiaTemple fox school of businessPhiladelphia inquirerTribune content agencyUniversity of new hampshireErin mccarthyWhere is babyFox schoolNew hampshireConsumer behaviorAmazon mechanical turk

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