Sales in the US have been strong.
Kia has been doing pretty well lately. The South Korean brand just secured a massive investment from Apple, and while some manufacturers have certainly done better than others, Kia hasn t been left behind. Following a best-ever sales year in 2020, 2021 is off to a great start too. Kia Motors America is maintaining that great momentum and is now reporting its best-ever January sales figures. Who would have thought that a brand barely capable of selling a car that stays in one piece a decade ago would be breaking records now? But that s just what has happened.
While many automakers will write 2020 off as a failure, history could well show last year as Hyundai s most significant turning point. The South Korean automaker capitalized on its growing reputation for its vehicles as value propositions in the pandemic s price-sensitive market while cranking up the style and build quality with a slew of new and updated vehicles such as the Kia Telluride and Hyundai Sonata. At the same time, Hyundai has started growing its N performance brand and is steadily winning journalists and enthusiasts alike with its more aggressive models.
As 2021 shapes up to be more of the same with delays on the vaccine s projected availability, Kia s ability to weather the storm while delivering quality products could be one of the few positives for the auto industry from a customer advocate point of view.