Senior Fashion Writer
Critical success doesn t pay the bills. So does this ratings race mean that TV is perpetually doomed to air generic content?
Pakistan loved a drama called
Naagin that was aired on TV some years ago.
Coined as a supernatural thriller, the story revolved around women who could transform into slithering serpents, and who relied on stinging, venomous dialogues as well as literal poisonous stings to take revenge on their enemies.
Grey-coloured contact lenses were added in to make the story suitably horrifying. Critics cringed but the drama’s Television Rating Points (TRPs) skyrocketed. Audiences were lapping it up. The channel heads were happy.
Will Pakistani TV channels ever stop chasing ratings and focus on purely content? - Film & TV
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SPOTLIGHT: TELEVISION S RATINGS GAME - Newspaper
dawn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dawn.com Daily Mail and Mail on Sunday newspapers.