cost saving move. this is a consumer driven move. what does it mean for all of us? it s not like i know the consumers will broadly wonder will my bill go up. does this mean my bill goes up. the bottom line is it shouldn t unless you add more data or features. this is according to the executives, this is a move to respond to consumer demand for more video on your phones. we ll have more video your phones. also, poppy, the suggestion here is that there will be mobile bundles of content that maybe are more customizable of what you would get say a traditional television package. the main come plants has been we don t watch all these chants. we don t want all these channels. maybe on the mobile bundle, you ll have a little bit more optionalty to customize and buy the content you want and not the con tent you don t want. that would make sense.