The per unit cost of TVs will go up by at least Rs 2000-3000 starting April 1st, 2021. In the last eight months alone, TV prices have soared upto 300% causing a net escalation of almost INR 3000-4000 per unit. Besides the prices of TV panels (open cell)which have been on a continuous rise to the tune of more than double, mainly due to supply shortage by global vendors, other factors that are leading to this surge are - a hike in custom duty, rise in cost of input material like copper, aluminium and steel and an increase in ocean and air freights charges, that is collectively set to put the prices on fire.