At a speed that shocks the cautious Scots, this transplanted Canadian has revitalized their shaky national newspaper, taken charge of commercial television and become as well known as Johnnie Walker
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E-Vision launches new initiative to measure TV audience
DUBAI, 5 hours, 24 minutes ago E-Vision has launched a new initiative identifying the audience s selections, trends, and desires from eLife, the region’s largest and most successful IPTV service that is set to put the UAE at the forefront of TV audience measurement in the Mena region. Television Audience Measurement (TAM) system identifies the number of views and the interests of TV viewers, so that TV stations can develop their programs to match the desires of their audience and to air them at the most appropriate timings. For many years, the Mena TV industry has had to rely on telephone surveys for audience information, whilst broadcasters around the world have had access to people metering (direct recording of TV viewing) to measure and understand audience nature. This is about to change with E-Vision’s initiative.
In a move that the Etisalat subsidiary says puts the UAE at the forefront of customer TV usage knowledge in the Middle East and North Africa, E-Vision has launc.
Nielsen names Alicia Olson-Keating as managing director for TAM
May 11, 2021 8:23
Nielsen has announced Alicia Olsen-Keating as its Australian managing director for Television Audience Measurement (TAM).
Formerly a board member of Nmumeris, the IAB and OzTAM, Olsen-Keating has over 30 years experience in the industry across Canada and Australia.
She is replacing Caroline Atford in the role, who is departing Nielsen for personal reasons.
Alicia Olsen-Keating
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Olsen-Keating brings industry experience across strategy, research, data, analytics and insights, audience measurement and key currency rollouts, and was most recently the head of audience data and insights and the ABC.
Nielsen EVP measurement, Toni Petra, said: “We’re thrilled to welcome Alicia to Nielsen. Understanding evolving audience behaviour is complex with the number of platforms and content available to audiences.