NBCUniversal has announced a more expansive partnership with Twitter to amplify NBCU’s coverage of the upcoming Olympic and Paralympic Games Paris 2024. Th
Aiming to provide greater reach and scale for advertisers at the landmark sporting events, NBCUniversal has formed what it says will be a larger and more expans.
The new agreement, NBCU says, "demonstrates the value of big media and big tech aligning to super-serve audiences the content they love and want, while providing incremental reach and scale for advertisers.”
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